Founder of Platinum Rule Advisors and Vanderbilt lecturer Leonora Zilkha Williamson named to Forbes Coaches Council

Nashville, Tenn. – April 2022 — Leonora Zilkha Williamson, founder and CEO of Platinum Rule Advisors (PRA) and Vanderbilt University lecturer, has been accepted into Forbes Coaches Council, an invitation-only community for leading business and career coaches. 

“We are honored to welcome Leonora into the Forbes community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Coaches Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Leonora has access to a variety of exclusive opportunities designed to share her expertise and deepen her impact. She will also be invited to work with a professional editorial team to share her expert insights, original business articles on, and contribute to published Q&A panels alongside other experts. 

Williamson was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance includes a track record of successful business growth metrics, as well as personal and professional achievements and awards. 

Prior to founding PRA in 2019, Leonora served in leadership roles at J.P. Morgan, Boston Consulting Group, and Estée Lauder. She teaches Negotiation and Corporate Social Responsibility to undergraduates as a lecturer at Vanderbilt University. She also serves on the board of family company Sabre Yachts and has served on dozens of non-profit boards, including a current seat on the board of Learning Matters, an organization working to reduce learning barriers and ensure educational equity for K-12 students with learning differences.  

A graduate of Princeton University and Harvard Business School, she is a certified coach (PCC) through the International Coach Federation and a member of the Harvard Institute of Coaching, and Marshall Goldsmith’s 100 Coaches, an invitation-only group of accomplished coaches who are committed to using their talents to make people and organizations better.  She was named Nashville’s #1 Executive Coach in 2021 and 2022 by Influence Digest and has been recognized by the Nashville Business Journal as a 2022 Women of Influence award recipient.

“I am honored to have been invited to become a Forbes Coaches Council member and excited to add my family business coaching and consulting expertise to this community,” said Williamson. “I look forward to leveraging the opportunities and resources of this network in service of my amazing clients, who are my entire “why” in doing this work.”

The full library of Forbes Coaches Council articles can be found at here


Founded in 2019, Platinum Rule Advisors (PRA) is a consulting firm devoted to human capital strategy and executive coaching for leadership teams, especially of family-owned businesses. The firm is headquartered in Nashville, Tenn. and serves clients around the country. To learn more, please visit


Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. To learn more about Forbes Councils, visit

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